This podcast describes the IAS B2B Marketing approach to delivering an integrated contact strategy with the Web site at the heart of the digital marketing dialogue. It shows how all on-line and off-line channels can be fully integrated and connected to the Web site to ensure that highly targeted and relevant user journeys can be achieved based on how much you know about the user and the channel that has referred them to the Web site.
Duration : 0:6:13
February 5th, 2010 at 7:10 am
It’s all about the …
It’s all about the marketing strategy.